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Client Challenge
In 2009, three personal trainers joined forces to start Enformax, a Barcelona-based company offering health services and fitness products. The Enformax team wanted to expand its reach and establish its presence in this highly-competitive sector – but didn’t know how. Aware of Meetai’s expertise, Enformax approached us for a solution.
After their initial success, Gilbert and the Enformax team felt that it was time to expand their market beyond on-ground sales. The new brand needed a sustainable, value-for-money solution to establish itself in the industry with results that could be seen immediately as well as reliably over time.
Our Solution
We suggested that we build an e-commerce shop for Enformax to sell its products online. Our past experience with e-commerce shops had proved successful, and we were certain we could assist the Enformax brand. We saw the opportunity to help Enformax not only expand its reach through our digital expertise, but also establish itself as a brand through our consultancy services.
Approach
Our goal was to craft an organized, easy-to-use e-commerce shop. The client specified design and structure references, and was very pleased that our solution complied with their request.
The home page of the Enformax e-commerce site displays featured brands and recommended products. Products are organized into categories, with each product showing a main photograph, detailed information, price, colour/size/flavor/quantity options and additional visuals. Users can easily browse products by category or by brand name. We also advised and incorporated space for banner advertisements.
Technology Choice
We chose to use Drupal for this project because:
- Its Ubercart Marketplace module provides a complete framework for efficiently building high quality e-commerce sites.
- Ubercart integrates with multiple payment gateways, providing portability. If the client wants to change from PayPal to another payment gateway, very little additional development would be needed.
- If the client wanted to add social networking capabilities (like forums or blogs) to the e-commerce shop, Drupal has modules that provide these capabilities. It is one of the few active community-developed platforms that allow for the complete integration of e-commerce and social networking.
- Drupal also allows for easy site administration, giving the client the option of self-sufficiently managing the site themselves in the long run.
- Drupal is scalable and has been proven able to serve content to over 500,000 unique visitors per month.
The e-commerce component of the site is driven by Ubercart and integrates both PayPal and Beanstream. Other pluses include an internal order- and stock-tracking system and the integration of Google Analytics. The client can easily promote products to the showcase on the homepage.
Success Delivered
In less than a week, the Enformax e-commerce site was up and running successfully. Customers were making secure purchases through the site, and the Enformax team was now turning to us for marketing and promotion advice. Success delivered!.